GROWTH STORY
From home meetings with strangers to professional headquarters: How Indigo Events found their stage at WareSpace
Indigo Events Marketing // WareSpace
Indigo Events Marketing at a glance:
THE PROBLEM
Running events business from home; unsafe client meetings; scattered storage across multiple units
THE SOLUTION
Professional office space with conference rooms, mail services, and networking community
RESULTS: 3x growth
Professional office space with conference rooms, mail services, and networking community
Chaka Howard was running a successful events marketing company for major brands like White Claw, Foot Locker, and Polaris Slingshot—but she had a dirty little secret. She was cramming brand ambassadors into her living room for meetings and asking clients to meet her in random parking lots to pick up promotional materials. With over 200 brand ambassadors and million-dollar client relationships, her home-based setup was becoming both unprofessional and unsafe.
What started as a drive-by discovery turned into a complete business transformation. At WareSpace, Chaka found a stage where her growing company could finally perform at the level her clients expected.
What started as a drive-by discovery turned into a complete business transformation. At WareSpace, Chaka found a stage where her growing company could finally perform at the level her clients expected.
Before WareSpace Stranger Danger
Before WareSpace
Stranger Danger
Stranger Danger
Chaka’s event marketing business was thriving on paper, but the reality was chaotic. Managing promotional campaigns for major brands while coordinating 200+ brand ambassadors from her dining room table wasn’t just unprofessional—it was becoming dangerous.
She was inviting strangers into her home for business meetings, having clients meet her in parking lots to collect promotional vehicles, and juggling multiple storage units filled with event materials. The scattered setup meant constantly driving between locations, and the lack of a professional environment was starting to hurt her credibility with high-end clients.
When she sold a cabinet and had to meet the buyer at her house, she realized how exposed and unprofessional her setup had become.
She was inviting strangers into her home for business meetings, having clients meet her in parking lots to collect promotional vehicles, and juggling multiple storage units filled with event materials. The scattered setup meant constantly driving between locations, and the lack of a professional environment was starting to hurt her credibility with high-end clients.
When she sold a cabinet and had to meet the buyer at her house, she realized how exposed and unprofessional her setup had become.
“I shouldn’t have so many people coming into my home… Now I can have them meet me here. And at the time it just seemed so easy and, but no, the world is crazy.”
Chaka Howard Indigo Event Marketing
Making the Switch An Accidental Discovery
Making the Switch
An Accidental Discovery
An Accidental Discovery
Chaka wasn’t even looking for office space when she drove past WareSpace. She was actually considering consolidating her three storage units when the building caught her eye. What started as storage curiosity turned into a revelation when she realized she could get office space, storage, internet, mail services, and conference rooms all for less than she was paying for scattered storage units with rats.
General Manager Krista’s welcoming approach sealed the deal—Chaka could tell immediately that this was someone who understood customer service and would be a true partner in her business growth.
General Manager Krista’s welcoming approach sealed the deal—Chaka could tell immediately that this was someone who understood customer service and would be a true partner in her business growth.
Where They Are Scaling Made Simple
Where They Are Now
Scaling Made Simple
Scaling Made Simple
Chaka’s transformation was immediate and dramatic:
At a happy hour she organized, she met other tenants and landed two new clients on the spot.
She’s now collaborating with a tequila company and a juice brand she discovered just by walking down the hallway.
Her professional environment has boosted credibility so much that she’s expanded her services and upgraded to a larger unit (with windows, nonetheless).
Major brands walk into those meetings now and see the same professional setup that matches her stellar sales and marketing tactics.
- Professional client meetings now happen in private conference rooms instead of her living room.
- Promotional materials get delivered directly to her office instead of scattered storage units.
- Her team of 200+ brand ambassadors operates from a legitimate business headquarters instead of invading her home.
At a happy hour she organized, she met other tenants and landed two new clients on the spot.
She’s now collaborating with a tequila company and a juice brand she discovered just by walking down the hallway.
Her professional environment has boosted credibility so much that she’s expanded her services and upgraded to a larger unit (with windows, nonetheless).
Major brands walk into those meetings now and see the same professional setup that matches her stellar sales and marketing tactics.
“I think I look more credible now… I am a big business. I need to run like a big business. Like I deal with a lot of top brands… I do need to present that to my clients as well.”
Chaka Howard Indigo Event Marketing
What They Love Everything Under One Roof
What They Love
Everything Under One Roof
Everything Under One Roof
For Chaka, it’s the convenience factor that changed her life—”everything is there from Wi-Fi to mail packages to a delivery company.” No more driving to multiple storage units, no more post office runs, no more (potential) home invasion risks disguised as business meetings.
The mail services alone save her hours each week, and the 24/7 access means her brand ambassadors can pick up materials anytime. But it’s the community that surprised her most—finding clients and collaborators just by walking down the hallway has proven to be the biggest growth lever this year, and certainly beyond.
The mail services alone save her hours each week, and the 24/7 access means her brand ambassadors can pick up materials anytime. But it’s the community that surprised her most—finding clients and collaborators just by walking down the hallway has proven to be the biggest growth lever this year, and certainly beyond.
Got questions?
How long does it take to sign a lease and move in?
What’s included with my rental?
Your rental at WareSpace comes with a comprehensive range of amenities and services designed to simplify your operations and maximize efficiency. Here’s what’s included:
- Loading Docks – Access to shared or private loading docks, making shipping and receiving seamless.
- Racking Systems – Available in select units to optimize your storage capacity.
- Property Taxes – Fully covered as part of your rental agreement.
- Utilities – Electricity, heating, and cooling included in your rent.
- High-Speed Internet – Fast and reliable internet to keep your business connected.
- Maintenance Services – General building maintenance, including repairs and upkeep.
- Cleaning Services – Common areas and exterior spaces cleaned regularly.
- Landscaping – Professional landscaping to maintain a clean and professional exterior.
- Security – Secure facilities with surveillance and controlled access.
- On-Site Parking – Ample parking for employees, visitors, and business vehicles.
- Shared Facilities – Access to common spaces, including conference rooms, kitchens, and restrooms.
- Waste Management – Trash and recycling services included.
- Community Perks – Networking events, tenant support, and other resources to help your business thrive.
Are there loading docks available?
Every location is designed to have the right amount of docks so there will never be a traffic jam and always be enough or the tenants to share. Most locations have 3-5 docks that are shared by the community. Traffic jams have never been an issue.
What different size options do you have for space?
Yes, all of our buildings are secure. We have interior and exterior video surveillance, access control and other methods of keeping it secure while still allowing controlled access for members, their guests, visitors and logistics deliveries.
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