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Indigo Events Marketing growth story

From home meetings with strangers to professional headquarters: how Indigo Events found their stage at WareSpace

From cramming brand ambassadors into her home to hosting clients in a professional space, Indigo Events transformed their entire operation at WareSpace.

Indigo Events Marketing // WareSpace

WareSpace Houston

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Indigo Events Marketing at a glance

The problem

Running an events business from home; unsafe client meetings; scattered storage across multiple units.

The solution

Professional office space with conference rooms, mail services, and a networking community.

The results

Private client meetings, consolidated operations, two new clients from in-building networking, and an upgrade to a larger unit.

Meet Indigo Events Marketing

The business behind the growth.

Chaka Howard ran a successful events marketing company for brands like White Claw, Foot Locker, and Polaris Slingshot, but she had a secret: she was cramming brand ambassadors into her living room and meeting clients in parking lots. With 200+ ambassadors and million-dollar relationships, her home-based setup was becoming unprofessional and unsafe. At WareSpace, Chaka found a stage where her growing company could finally perform at the level her clients expected.

Before WareSpace

stranger danger

Managing campaigns for major brands while coordinating 200+ brand ambassadors from her dining room table wasn't just unprofessional, it was becoming dangerous. She invited strangers into her home and met clients in parking lots to collect promotional vehicles.

Juggling multiple storage units of event materials meant constant driving between locations, and the lack of a professional environment hurt her credibility with high-end clients.

I shouldn't have so many people coming into my home. Now I can have them meet me here. And at the time it just seemed so easy and, but no, the world is crazy.
Chaka Howard, Indigo Events Marketing

Making the Switch

an accidental discovery

Chaka wasn't even looking for office space when she drove past WareSpace while considering consolidating her three storage units. She realized she could get office space, storage, internet, mail services, and conference rooms for less than scattered storage was costing her.

General Manager Krista's welcoming approach sealed the deal.

Where They Are Now

scaling made simple

Client meetings now happen in private conference rooms, promotional materials get delivered directly to her office, and her team of 200+ ambassadors operates from a legitimate headquarters.

The networking exceeded her dreams: at a happy hour she organized, she met other tenants and landed two new clients on the spot, then upgraded to a larger unit with windows.

I think I look more credible now. I am a big business. I need to run like a big business. Like I deal with a lot of top brands. I do need to present that to my clients as well.
Chaka Howard, Indigo Events Marketing
A small business owner packing products inside a WareSpace unitWareSpace tenant Prepfort operating inside its warehouse unitWareSpace tenant RoboChef working with production equipment inside its unitWareSpace tenant UniBeauty preparing products inside its warehouse unitWareSpace tenant team members picking inventory inside their unitA WareSpace tenant working among inventory and packing supplies

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