GROWTH STORY

From delivery truck to warehouse empire: How one question launched a four-unit furniture storage operation

GR Moving // WareSpace

GR Moving at a glance:

THE PROBLEM

Clients constantly asking "When are you getting a warehouse?" while running pickup-and-delivery only

THE SOLUTION

Professional warehouse space with loading docks, 24/7 access, and built-in storage systems

RESULTS: 3x growth

Expanded from 1 to 4 units; transformed business model; became full-service operation

You too can find your business’s new home.

Schedule a no-commitment, 

15-minute tour

Giovanni Romero had mastered the art of dodging the question. For months, his high-end interior design clients kept asking the same thing: “When are you getting a warehouse? When are you setting up receiving and storage?” Armed with eight years of furniture store experience, Giovanni knew exactly what they wanted—but he kept answering “soon, soon” while scrambling to find the right space at the right price.

One Facebook ad changed everything. What started as a single unit to finally answer that nagging client question has grown into a four-unit operation that transformed GR Moving from a simple delivery service into the full-service warehouse solution his clients had been begging for all along.

Before WareSpace The Delivery Dodge

Before WareSpace
The Delivery Dodge
Giovanni’s business model was simple: interior designers called, he picked up their high-end furniture from stores, and delivered it directly to clients. No receiving, no storage, no warehouse—just constant motion between pickup and delivery points.

But his clients kept asking for more. With his background handling luxury furniture at Lambus Bowl furniture store, they knew he had the expertise to offer receiving and storage services. The problem was finding warehouse space that made financial sense for a growing business.

Every client conversation ended the same way: “When are you getting a warehouse setup?” And Giovanni kept giving the same answer: “Soon, soon. I have to look for the right spot and the right time.”
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“Every time they would ask that, I’m like, man, soon, soon. I have to look for the right spot and the right time. And when I saw WareSpace advertising and I saw the convenience that it showed, I thought – this might be the place for me.”

Giovanni Romero GR Moving and Delivery

Making the Switch Facebook to the Rescue

Making the Switch
Facebook to the Rescue

A WareSpace Facebook ad caught Giovanni’s attention with its affordability and convenience. When he toured the facility, he discovered something crucial: storage racks were already installed. No additional investment needed—he could start operations immediately.


The all-inclusive pricing meant one monthly payment covered everything: utilities, maintenance, cleaning, and 24/7 access. For a busy business owner, the simplicity was exactly what he needed.

Where They Are Now 4 Units and Counting

Where They Are Now
4 Units and Counting
Giovanni’s transformation was gradual but dramatic. Once he announced his warehouse capabilities on Instagram, word spread quickly through Houston’s interior design community. Clients who had been asking about storage for months suddenly started calling and visiting the facility.

The single unit filled up quickly, leading to a second unit. Then a third. Then a fourth. What started as answering a client question became a complete business model transformation—from simple delivery service to full-service receiving, storage, and delivery operation.

His upscale clients now regularly visit the clean, professional facility to inspect their furniture arrivals. The loading docks handle 18-wheelers with ease, and the 24/7 access means he can accommodate any schedule.
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“When I got the word out that, hey, I now have a little small warehouse, come check it out. Now I’m doing receiving and storage. That’s when people started noticing… people just started calling.”

Giovanni Romero GR Moving and Delivery

What They Love Infrastructure that Scales

What They Love
Infrastructure that Scales
For Giovanni, the loading docks are everything—”The loading docks are the best amenities from WareSpace.” Handling heavy luxury furniture from 18-wheelers requires proper infrastructure, and the built-in racks meant he could start operations immediately.

But it’s the 24/7 access that keeps his business running smoothly, allowing him to work early mornings or late nights as client schedules demand. The all-inclusive pricing eliminates the administrative headache of multiple bills and vendors.

You too can find your business’s new home.

Schedule a no-commitment, 

15-minute tour

Got questions?
How long does it take to sign a lease and move in?

Your rental at WareSpace comes with a comprehensive range of amenities and services designed to simplify your operations and maximize efficiency. Here’s what’s included:

  1. Loading Docks – Access to shared or private loading docks, making shipping and receiving seamless.
  2. Racking Systems – Available in select units to optimize your storage capacity.
  3. Property Taxes – Fully covered as part of your rental agreement.
  4. Utilities – Electricity, heating, and cooling included in your rent.
  5. High-Speed Internet – Fast and reliable internet to keep your business connected.
  6. Maintenance Services – General building maintenance, including repairs and upkeep.
  7. Cleaning Services – Common areas and exterior spaces cleaned regularly.
  8. Landscaping – Professional landscaping to maintain a clean and professional exterior.
  9. Security – Secure facilities with surveillance and controlled access.
  10. On-Site Parking – Ample parking for employees, visitors, and business vehicles.
  11. Shared Facilities – Access to common spaces, including conference rooms, kitchens, and restrooms.
  12. Waste Management – Trash and recycling services included.
  13. Community Perks – Networking events, tenant support, and other resources to help your business thrive.

Every location is designed to have the right amount of docks so there will never be a traffic jam and always be enough or the tenants to share. Most locations have 3-5 docks that are shared by the community. Traffic jams have never been an issue.

 Yes, all of our buildings are secure. We have interior and exterior video surveillance, access control and other methods of keeping it secure while still allowing controlled access for members, their guests, visitors and logistics deliveries.

Find a WareSpace near you