GROWTH STORY
From basement bottlenecks to 2x growth: How Kick Block scaled with smart space
Kick Block at a glance:
Outgrew home setup; inefficient storage and fulfillment
Flexible, all-in-one warehouse space with onsite shipping, inventory tools, and shared equipment
2x business growth in 12 months; faster fulfillment; scalable operations
Kick Block, founded by touring drummer Will Butera, creates smart accessories for drummers—starting with a simple solution to keep the bass drum in place. What began as a one-man operation in a parent’s basement quickly gained traction, especially as new product lines like custom drum rugs took off.
But as demand surged, the basement setup couldn’t keep up. Low ceilings, scattered storage, and constant trips to FedEx left Will overwhelmed. With WareSpace, he found not just more room—but the tools, flexibility, and community support to grow. The result? A streamlined operation and business that’s doubled since moving in.
Before WareSpace The Growing Pains
The Growing Pains
Kick Block started like many great ideas: from a real need. Touring drummer Will Butera couldn’t keep his bass drum from sliding mid-performance—so he built a solution.
But once orders took off, running a product business from a six-foot-ceiling basement quickly became a daily struggle. Limited storage, slow fulfillment, and endless trips to FedEx were costing him time, energy, and opportunity.
“It was a mess. I’d knock stuff over, curse, get yelled at by my parents—and I was in my late 20s. It just wasn’t sustainable.”
Will Butera Kick Block
Making the Switch Finding Their Fit
Finding Their Fit
Will started looking for space—and stumbled across WareSpace online. What he found was more than he expected: a fully equipped warehouse with loading docks, shelving, and all-in pricing that made budgeting simple.
The short lease terms meant he could scale without the stress.
What They Love The Community
The Community
Will’s favorite part? The people. From shared hallway conversations to monthly events, he’s found a supportive community. And when Kick Block outgrew their first unit, upgrading was easy—no red tape, just a quick conversation. With space to grow and neighbors to learn from, Will sees WareSpace as more than a building – it’s a launchpad.
How long does it take to sign a lease and move in?
What’s included with my rental?
Your rental at WareSpace comes with a comprehensive range of amenities and services designed to simplify your operations and maximize efficiency. Here’s what’s included:
- Loading Docks – Access to shared or private loading docks, making shipping and receiving seamless.
- Racking Systems – Available in select units to optimize your storage capacity.
- Property Taxes – Fully covered as part of your rental agreement.
- Utilities – Electricity, heating, and cooling included in your rent.
- High-Speed Internet – Fast and reliable internet to keep your business connected.
- Maintenance Services – General building maintenance, including repairs and upkeep.
- Cleaning Services – Common areas and exterior spaces cleaned regularly.
- Landscaping – Professional landscaping to maintain a clean and professional exterior.
- Security – Secure facilities with surveillance and controlled access.
- On-Site Parking – Ample parking for employees, visitors, and business vehicles.
- Shared Facilities – Access to common spaces, including conference rooms, kitchens, and restrooms.
- Waste Management – Trash and recycling services included.
- Community Perks – Networking events, tenant support, and other resources to help your business thrive.
Are there loading docks available?
Every location is designed to have the right amount of docks so there will never be a traffic jam and always be enough or the tenants to share. Most locations have 3-5 docks that are shared by the community. Traffic jams have never been an issue.
What different size options do you have for space?
Yes, all of our buildings are secure. We have interior and exterior video surveillance, access control and other methods of keeping it secure while still allowing controlled access for members, their guests, visitors and logistics deliveries.
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