GROWTH STORY
From rejecting home operations to finding the perfect e-commerce HQ
Olivia & Company at a glance:
Home space too small for e-commerce inventory; needed affordable shipping infrastructure before launching
Scalable warehouse space with loading docks, daily pickups, and easy expansion options
Expanded to double-sized unit; shipping 2-3 times daily without vehicle logistics; business scaled successfully
Toron Crawford and his wife made a decision before they’d even received their first Amazon inventory: home wasn’t going to work. They’d brought in three sample boxes, looked around their house, and immediately said “nope, we’re not doing that here.”
Most entrepreneurs start in their garage and move out when they outgrow it. Toron and his wife skipped that entire painful chapter. One year later, they’ve expanded into a double-sized unit at WareSpace while competitors are still playing Tetris with inventory in their dining rooms.
Before WareSpace The Pre-Launch Problem
The Pre-Launch Problem
Toron’s Amazon business existed only in planning stages when he and his wife realized home operations wouldn’t work. Three boxes arrived as samples. The couple looked at their available space and knew immediately they needed professional infrastructure.
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The requirements were specific: affordable pricing for a startup, room to scale with large product orders, shipping capabilities that wouldn’t require constant vehicle trips. Most importantly, they needed this before buying inventory, not after realizing home storage had failed.
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His wife found WareSpace during research—a co-working warehouse concept they’d never heard of before. After keeping it on their radar for a month, they toured and everything aligned: the right size for their needs, affordable pricing, and crucially, loading dock access.
“We knew we couldn’t do it in our home. It was just too much, too small. So we said, we need to find a place that’s not expensive but has everything we need.”
Toron Crawford Olivia & Co
Making the Switch Starting Right
Starting Right
WareSpace provided the clean, quiet environment they needed with the dock access Toron prioritized. The facility offered carts, stairs for rack access, dollies, and pallet jacks, though Toron eventually purchased his own equipment to keep in his unit.
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The 400-square-foot starting unit gave them exactly what they needed to launch operations properly from day one.
Where They Are Now Doubled and Growing
Doubled and Growing
Toron’s business scaled faster than expected. A few months after starting, he told manager Crystal they’d likely need larger space soon. When the neighboring unit became available, Crystal removed the dividing wall and offered them expansion. The process was “extremely easy”—they doubled their space and kept growing.
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The shipping infrastructure has proven invaluable. Toron ships 2-3 times daily without loading vehicles or driving to carriers. He boxes orders, applies labels, walks products to designated bins (FedEx, UPS, USPS), and pickups happen reliably every scheduled day. Same-day shipping is possible for early orders.
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The time and cost savings compound daily. No vehicle loading, no gas expenses, no trips to shipping locations. Semi-trucks can pull directly into the loading dock for receiving, eliminating off-site unloading and associated labor costs.
“It saves so much time because I don’t have to physically take it to the location myself. Get it loaded up into a vehicle, drive it to a shipping location. It’s right here.”
Toron Crawford Olivia & Co
What They Love Infrastructure That Scales
Infrastructure That Scales
For Toron, the shipping convenience transformed daily operations. Walking 20 feet to drop off packages instead of loading vehicles multiple times daily saves hours and eliminates logistics headaches.
The all-inclusive pricing means one payment covers rent, utilities, Wi-Fi, and trash. The security—cameras, keypad locks, access codes—lets him leave inventory overnight without worry. The 24/7 access accommodates his schedule, with his latest visit running from 9 PM to midnight.
How long does it take to sign a lease and move in?
What’s included with my rental?
Your rental at WareSpace comes with a comprehensive range of amenities and services designed to simplify your operations and maximize efficiency. Here’s what’s included:
- Loading Docks – Access to shared or private loading docks, making shipping and receiving seamless.
- Racking Systems – Available in select units to optimize your storage capacity.
- Property Taxes – Fully covered as part of your rental agreement.
- Utilities – Electricity, heating, and cooling included in your rent.
- High-Speed Internet – Fast and reliable internet to keep your business connected.
- Maintenance Services – General building maintenance, including repairs and upkeep.
- Cleaning Services – Common areas and exterior spaces cleaned regularly.
- Landscaping – Professional landscaping to maintain a clean and professional exterior.
- Security – Secure facilities with surveillance and controlled access.
- On-Site Parking – Ample parking for employees, visitors, and business vehicles.
- Shared Facilities – Access to common spaces, including conference rooms, kitchens, and restrooms.
- Waste Management – Trash and recycling services included.
- Community Perks – Networking events, tenant support, and other resources to help your business thrive.
Are there loading docks available?
Every location is designed to have the right amount of docks so there will never be a traffic jam and always be enough or the tenants to share. Most locations have 3-5 docks that are shared by the community. Traffic jams have never been an issue.
What different size options do you have for space?
 Yes, all of our buildings are secure. We have interior and exterior video surveillance, access control and other methods of keeping it secure while still allowing controlled access for members, their guests, visitors and logistics deliveries.
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