Before WareSpace
The Minivan Problem
Every ecommerce founder knows the garage phase. Sarah Fraggis lived it — skincare products stacked in corners, orders spreading across the house, the constant presence of work even when work was supposed to be done.
The shipping alone ate hours. Every day meant loading up the minivan and driving to the post office. When something went viral — which happens in skincare — it wasn’t one trip. The minivan would overflow. Two trips. Three trips. Time that should have gone into content creation or product development went into logistics that felt endless.
“When you’re having your business at home, it’s like you’re always on the clock. Coming home to the chaos of packages — when I should not be working, I’d end up working and not spending time with my family. Being a mother of two kids, it’s been nice to separate.”
Being a mother of two made the blurred boundaries harder. Coming home to packages everywhere meant never really being home. The chaos of inventory made it impossible to switch off. When you’re always surrounded by work, you’re always working — even when you’re supposed to be with your kids.
Security was a constant worry. A garage full of inventory is visible. Even with cameras, having that much stock at home felt risky. And hiring help meant inviting people into her house, which was never quite right. Workers came on a contract basis — paid to come over and help — but nothing consistent. Nothing that felt like a real team.
Sarah looked at a ton of places. What she needed was simple: somewhere organized, where shipping was handled, where she could separate work from home. What she kept finding was complicated — places that required setting up utilities, scheduling pickups, figuring out logistics on top of everything else.







