Before WareSpace: the 3PL trap
Outsourcing to a fulfillment center seemed logical for a scaling brand, but it proved disastrous. The 3PL charged for warehousing, picking, packing, and shipping, costs that added up to 26% of total revenue, and quality control disappeared entirely.
Benita would send custom boxes designed for her padded book sleeves, and the center would use random packaging instead. The AI-driven system left no inventory visibility and no control over the unboxing experience that drives brand loyalty.
“The biggest thing was with fulfillment and them not packaging our products properly, not being able to have quality control on our products. So being able to bring it back in-house really helped with us being able to quality check our products.”







