Before WareSpace
The Pallet Problem
Running an ecommerce business from your basement sounds romantic until you need to receive a pallet. Goat Armor had outgrown the house, but the alternatives seemed impossible.
The logistics of residential delivery were a constant headache. Big trucks don't fit through Chicago alleyways. Delivery drivers - if they couldn't get close - would drop packages wherever was convenient. Sunny once had to fish a shipment out of the street because the driver didn't bother bringing it to the garage door. And if you love your neighbors, you probably don't want to block their driveways for an hour while a truck unloads.
“When we started comparing, we were thinking - oh my God, we don't have to pay for the dock, or the chairs, or the refrigerator, or FedEx picking up, or electricity, or internet. When you start adding all that up, WareSpace is about half of what it would cost to be in your own space.”
The workaround was family logistics. Sunny's dad came twice a day to pick up the kids - and shuttle packages. It worked, but it wasn't sustainable. The business was growing faster than the basement could handle.
So Sunny started researching industrial warehouse space. That's when he encountered triple-net leases for the first time - and discovered that the quoted rent was just the beginning. Taxes on top. Equipment on top. Internet on top. Electricity on top. Some kind of fee to clean the air. He just wanted a single price he could budget against. Traditional warehousing wasn't built for small businesses.







