All growth stories

Goat Armor growth story

Imagine getting a pallet delivered to your house - how Goat Armor escaped the basement and grew 45% month over month

Goat Armor on WareSpace

From basement operations to 45% month-over-month growth, Goat Armor found a home at WareSpace.

Goat Armor // WareSpace

WareSpace Chicago

Goat Armor at a glance

The problem

Outgrew basement/garage; trucks couldn't access residential streets; deliveries dropped in street; disrupting neighbors; couldn't afford traditional warehouse lease

The solution

All-inclusive warehouse space with loading docks, shared equipment, FedEx/UPS pickup, and flexible scaling - at about half the cost of a traditional lease

The results

45% month-over-month growth; expanded to second unit within months; lower per-unit costs through bulk ordering; strategic location near major carrier hubs

Meet Goat Armor

The business behind the growth.

Imagine getting a pallet delivered to your house. That was life for Sunny Sultani, founder of Goat Armor, a trading card game accessories company. The business ran out of his basement and garage - which worked until it didn't. Big trucks can't navigate residential alleyways. Delivery drivers would drop packages in the street. His dad was making two trips a day just to shuttle shipments. And every delivery meant blocking neighbors' driveways and hoping nobody complained. Then Sunny did the math on warehouse space and got sticker shock. Triple-net leases.

Separate bills for taxes, equipment, internet, electricity. Words he'd never heard of, costs he hadn't anticipated. WareSpace offered something different: one price that includes everything. When he added up all the hidden costs of running his own space - the dock, the pallet jacks, the dollies, the forklift, the chairs, the refrigerator, FedEx pickup - WareSpace came out to about half the price. A few months in, Goat Armor is growing 45% month over month. They've already added a second unit. And Sunny doesn't see an end in sight.

Before WareSpace

The Pallet Problem

Running an ecommerce business from your basement sounds romantic until you need to receive a pallet. Goat Armor had outgrown the house, but the alternatives seemed impossible.

The logistics of residential delivery were a constant headache. Big trucks don't fit through Chicago alleyways. Delivery drivers - if they couldn't get close - would drop packages wherever was convenient. Sunny once had to fish a shipment out of the street because the driver didn't bother bringing it to the garage door. And if you love your neighbors, you probably don't want to block their driveways for an hour while a truck unloads.

“When we started comparing, we were thinking - oh my God, we don't have to pay for the dock, or the chairs, or the refrigerator, or FedEx picking up, or electricity, or internet. When you start adding all that up, WareSpace is about half of what it would cost to be in your own space.”
Sunny Sultani, Goat Armor

The workaround was family logistics. Sunny's dad came twice a day to pick up the kids - and shuttle packages. It worked, but it wasn't sustainable. The business was growing faster than the basement could handle.

So Sunny started researching industrial warehouse space. That's when he encountered triple-net leases for the first time - and discovered that the quoted rent was just the beginning. Taxes on top. Equipment on top. Internet on top. Electricity on top. Some kind of fee to clean the air. He just wanted a single price he could budget against. Traditional warehousing wasn't built for small businesses.

Making the Switch

Co-Working, But Industrial

Sunny describes WareSpace as something that's hard to explain until you see it: a co-working space, but for industrial businesses. The concept doesn't quite exist anywhere else.

The math worked immediately. At first, Sunny was just comparing square footage. Then he started listing everything else a warehouse needs: a loading dock, pallet jacks, dollies, a forklift, internet, electricity, climate control, chairs, a refrigerator for the team. WareSpace includes all of it. When he tallied the true cost of running his own space against WareSpace, it was roughly double.

The dock changed everything. Residential deliveries meant paying for lift-gate service and hoping drivers would bring packages somewhere reasonable. At WareSpace, dock delivery is standard - and cheaper. Three docks mean one is almost always available. Truck drivers pallet everything off and bring it to a safe spot. Goat Armor's unit is just a door away, so grabbing a delivery takes minutes.

The shared equipment eliminated capital expenses. No need to buy a pallet jack. No dollies or hand trucks. There's even a small forklift and a ladder for reaching high shelves. All the infrastructure of a professional warehouse, none of the equipment purchases.

The location turned out to be strategic. FedEx, UPS, DHL, and USPS are all nearby - there's a massive FedEx headquarters practically next door. Pickups go straight to regional hubs. Major expressways are close, with minimal traffic. Sunny was initially looking closer to home in Wilmette, but the commute turned out to be surprisingly quick.

Where They Are Now

45% Growth, Month Over Month

The numbers tell the story: 45% growth month over month since moving to WareSpace. And Sunny doesn't see an end in sight.

Part of that growth comes from a shift in purchasing strategy. With more space available, Goat Armor can order larger quantities - which lowers per-unit costs. Financially, the warehouse expense is roughly the same as before, but the savings on inventory costs more than make up the difference. The space pays for itself through smarter buying.

“WareSpace has contributed to our growth in a way we didn't think possible. We started just a few months ago and we're already in need of another space - and we quickly added a second one. Scalability is beyond cool to have.”
Sunny Sultani, Goat Armor

The scalability surprised even Sunny. They started just a few months ago and already needed more room. WareSpace made adding a second unit easy - no lease renegotiations, no drama. The flexibility to scale up or down based on actual needs means the business never outgrows its space or pays for room it doesn't use.

The people make it work. Mike, who runs the facility, is a joy to be around. Having someone on-site who can address issues immediately - rather than waiting for a distant landlord - makes operations smoother. The community aspect was unexpected: free lunches, organized events, the kind of perks you'd expect from an office co-working space but applied to industrial tenants.

The all-inclusive pricing brought peace of mind. One number to budget against, month after month. No surprises. No learning what "triple-net" means the hard way. Just focus on what matters: product development and getting orders out the door.

What Made the Difference

Half the Cost, Twice the Growth

For Goat Armor, WareSpace solved a problem that seemed unsolvable: how does a growing ecommerce business get professional warehouse infrastructure without the professional warehouse price tag?

The answer was shared resources. Loading docks that multiple tenants use. Equipment that everyone can access. Utilities bundled into one price. The economics work because the costs are distributed - and the result is roughly half the price of going it alone.

The all-inclusive model eliminated the complexity of traditional leasing. No surprise bills. No equipment purchases. No figuring out what a triple-net lease actually means after you've already signed it. Just one predictable number that makes budgeting simple.

The scalability removed growth constraints. Need more space? Add another unit. Business slows down? Flex to something smaller. The short-term structure means the warehouse fits the business, not the other way around.

As Sunny puts it: the amenities and resources WareSpace provides make it super easy to focus on what you're actually good at. For him, that's product development and shipping orders - not managing a building.

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