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Creative Images growth story

He lost a $250,000 client and needed to downsize fast — then saved $10,000 monthly at WareSpace

Creative Images on WareSpace

From an 8,000 Sq Ft studio losing $250K in revenue to right-sized flexible space saving $10,000 monthly, Creative Images found room to breathe and rebuild at WareSpace.

Creative Images // WareSpace

WareSpace Minnesota

Creative Images at a glance

The problem

Lost a major client representing $250K in revenue; couldn't afford an 8,000 Sq Ft studio; needed warehouse space with offices, but every option required huge commitments.

The solution

Flexible month-to-month lease with private offices, loading docks, climate control, security, and the ability to scale up or down.

The results

Saving $10,000 monthly on rent; upgraded to a double-sized unit within months when work picked up; eliminated lease-negotiation nightmares.

Meet Creative Images

The business behind the growth.

Paul Tushaus ran Creative Images from an 8,000 square foot studio for 20 years. Then he lost a major client. A quarter million dollars in annual revenue — gone. The math on keeping that massive space stopped working immediately. He needed to consolidate fast: downsize to something affordable while keeping the infrastructure a video production company requires — warehouse space for equipment, offices for editing suites, loading access for gear, climate control for electronics, and security for expensive cameras. Finding warehouse-plus-office combinations in the Twin Cities was nearly impossible.

Everything required massive square footage commitments or long-term leases he couldn't risk after losing his biggest client. One year into WareSpace, Paul's saving $10,000 monthly compared to his previous space. When work picked up and he needed more room, upgrading to double the square footage took days instead of months of lease negotiations. The manager has become one of his best friends. His insurance company is happy about the security. His editors have quiet offices instead of working in warehouse chaos.

Before WareSpace

Twenty Years of Lease Nightmares

Paul had occupied his previous 8,000 square foot space for two decades. Those 20 years meant re-signing leases three to four times, updating terms constantly, and navigating nightmares where bigger companies would express interest in his space, put him on the verge of getting booted, then fail to make decisions because he wasn't important enough to prioritize.

Other rental experiences across those years proved consistently frustrating: management issues, inflexible long-term lease requirements, and slow problem resolution. Then the big client left. A quarter million in annual revenue vanished. Paul looked at his $8,000–$15,000 monthly rent and realized he couldn't keep the studio. After 20 years in the same space, he needed to consolidate immediately.

“I hit the jackpot when I found this. I went, wow, this is perfect. There's nothing like this around town.”
Paul Tushaus, Creative Images

The downsizing search revealed how few options existed. He needed warehouse space for production equipment combined with office space for editing suites. Just warehouse wouldn't work — editors need quiet spaces, not industrial environments. Just office wouldn't work — video production requires loading docks, equipment storage, and room to move gear around.

Finding that combination in the Twin Cities proved nearly impossible. The few options that existed required massive square footage commitments. Paul needed flexibility to scale with uncertain revenue after losing his biggest client. Nobody offered month-to-month warehouse-office combinations.

He also needed specific infrastructure: drive-up loading access for trucks, climate control for sensitive equipment, security for cameras and gear worth hundreds of thousands, and private offices quiet enough for editing work. None of the available warehouse spaces checked all the boxes.

Making the Switch

Hitting the Jackpot

WareSpace offered the combination Paul had been unable to find anywhere in the Twin Cities: drive-up access to load and unload his truck, private secured units, air conditioning to protect sensitive electronics, and separate offices — not desks carved out of storage space. When he toured the facility, his reaction was immediate: he'd hit the jackpot. Nothing like it existed around town.

The private offices solved his biggest operational problem. Video editing demands quiet, focused environments, and working inside a warehouse or storage unit was never an option for his team. At WareSpace, editors got dedicated rooms where they could work without being disturbed, while production gear stayed organized in the warehouse space steps away.

The shared amenities went beyond the basics. Pallet jacks and carts made loading gear in and out effortless. On-site conference rooms handled client meetings. A small photo area for tabletop product shoots became one of his most-used features — his team relies on it constantly for advertising work.

The all-inclusive pricing simplified everything. One payment covers rent, electricity, internet, heating, and cooling. After 20 years of juggling utilities and lease variables, having zero surprises in his monthly costs made his life, in his words, super easy.

After two decades of frustrating management and inflexible long-term leases, the structure at WareSpace gave him something his previous spaces never did: an easy way to grow, an easy way to expand, and a cost-effective way to do both.

Where They Are Now

Stable and Rebuilding

One year in, Paul's business operates from right-sized space with room to grow or contract as revenue fluctuates. The $10,000 monthly savings made staying profitable possible during the rebuild after losing his major client.

The two editing suites provide exactly what his team needs — quiet, comfortable spaces for detail work without warehouse chaos. The separation between production equipment storage and post-production workspace keeps operations organized. The centralized location in the heart of the Twin Cities makes travel easier for the team and clients.

“I guarantee you, go ahead and try and find a place that's more effective than a place like this. You'll have to get a full bay. You're talking a lot more money. I was paying $8,000 to $15,000 a month. And since I downsized and got this, I'm saving $10,000 a month just coming here and being more efficient.”
Paul Tushaus, Creative Images

The security gives him and his insurance company peace of mind. Cameras record throughout the facility, and controlled access requires security codes. Expensive production equipment stays protected.

The community aspect surprised him. Other business owners around the building collaborate and chat. Sometimes they work together on projects. Potential clients work in the building, and relationships develop naturally.

The flexibility continues proving valuable. When work volume changes, Paul can adjust his space without lease renegotiations or wondering whether landlords will accommodate changes. The month-to-month structure means never feeling trapped by commitments made during a different revenue period.

The beautiful entry area matters for client perception. When corporate clients visit for production meetings, they walk into polished professional space instead of an industrial warehouse environment. The first impression signals competence before conversations begin.

What Made the Difference

Flexibility When Revenue Crashes

For Paul, the cost savings of $10,000 monthly made survival possible after losing $250K in revenue. The difference between keeping the business running and shutting down after 20 years came down to finding affordable space quickly.

The flexibility to scale up or down eliminated the trapped feeling that plagued his previous 20 years. After experiencing repeated lease renegotiations, wondering if bigger companies would boot him, and dealing with slow, inflexible management, having month-to-month options with easy expansion changed everything.

The manager relationship transformed daily operations. After 20 years of frustrating landlord experiences, having someone responsive who solves problems quickly and treats the relationship collaboratively makes every operational issue simpler.

The combination of warehouse plus office solved the infrastructure puzzle. Video production requires both — storage and loading access for gear, plus quiet professional spaces for editing. Finding that combination anywhere else in the Twin Cities proved nearly impossible.

The all-inclusive pricing simplified finances during uncertain revenue times. One payment covering everything meant fewer variables to track when cash flow mattered most. The security protected expensive equipment, the community created unexpected relationships, and the central location simplified logistics for the team and clients.

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