Before WareSpace
Twenty Years of Lease Nightmares
Paul had occupied his previous 8,000 square foot space for two decades. Those 20 years meant re-signing leases three to four times, updating terms constantly, and navigating nightmares where bigger companies would express interest in his space, put him on the verge of getting booted, then fail to make decisions because he wasn't important enough to prioritize.
Other rental experiences across those years proved consistently frustrating: management issues, inflexible long-term lease requirements, and slow problem resolution. Then the big client left. A quarter million in annual revenue vanished. Paul looked at his $8,000–$15,000 monthly rent and realized he couldn't keep the studio. After 20 years in the same space, he needed to consolidate immediately.
“I hit the jackpot when I found this. I went, wow, this is perfect. There's nothing like this around town.”
The downsizing search revealed how few options existed. He needed warehouse space for production equipment combined with office space for editing suites. Just warehouse wouldn't work — editors need quiet spaces, not industrial environments. Just office wouldn't work — video production requires loading docks, equipment storage, and room to move gear around.
Finding that combination in the Twin Cities proved nearly impossible. The few options that existed required massive square footage commitments. Paul needed flexibility to scale with uncertain revenue after losing his biggest client. Nobody offered month-to-month warehouse-office combinations.
He also needed specific infrastructure: drive-up loading access for trucks, climate control for sensitive equipment, security for cameras and gear worth hundreds of thousands, and private offices quiet enough for editing work. None of the available warehouse spaces checked all the boxes.







